China Focus: Tackling dietary gaps, new mushroom export markets, food industry globalisation, functional food R&D, and tariff tensions

China Focus: Tackling dietary gaps, new mushroom export markets, food industry globalisation, functional food R&D, and tariff tensions
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China Focus

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This edition explores market opportunities from China’s fibre deficit, the rise of wild mushrooms, efforts to internationalise the food sector, the vital role of academia in advancing functional foods, and China’s response to US tariff hikes.

Fibre fortification: Seizing opportunities in China’s dietary gaps and emerging food trends

China’s insufficient fibre intake is creating opportunities for the food industry to innovate with fibre-rich, functional ingredients that meet nutritional and consumer demands.

Brands are turning to fibre to meet consumer demand for healthier, low-calorie products that don’t compromise on taste or texture, according to global ingredients firm Tate & Lyle.

Mushroom mania: China’s Yalexian taps rising demand for natural and umami to boost exports

China mushroom specialist Yalexian is banking on rising demand for natural and umami to expand the sales of its products to new markets such as Europe and New Zealand.

Yalexian believes that its greatest advantage lies in the fact that all of its mushrooms are wild-grown, as this greatly enhances the natural factor of its products.

China food industry internationalisation efforts driven by open ‘brand space’, local competition – expert

China has been gradually opening up its trade market to the world since the 1970s, but in the recent years since the COVID-19 pandemic, progress has been particularly rapid in the food and beverage sector.

According to local industry experts, there are multiple major factors driving this shift, not least a ‘void’ left in various Asian markets after multinational brands such as Carl’s Jr and Tesco either reduced or retired operations in these markets.

Academics play crucial role in ‘upgrading’ China’s functional food sector, say experts

Food industry academics in China have a major role to play in ‘upgrading’ the local functional foods sector, especially when it comes to discerning TCM herbs for food usage and novel foods development.

“The food industry is one of the most important development areas in China, and when it comes to innovation and growth, we must remember that academia is at the core of the R&D and new scientific breakthroughs that make these upgrades possible,” said China Ministry of Education Changjiang Chair Professor Zhengqiang Jiang.

‘Forceful and precise’: How China’s retaliation to Trump’s tariffs could impact food trade

China’s retaliatory 34% tariff response to Trump’s Liberation Day hikes is likely to have a major impact on the food and beverage trade.

Earlier this year, China had already struck back against Trump’s first and second tariff hikes by implementing its own increases for some 820 US imports – over 700 of which were agrifood products.

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