Plant power: How plant-based trends are shaping the future of the functional beverages industry
Whereas functional ingredients might have once been sourced synthetically for bulk and price (think caffeine or taurine), today’s consumers are much more discerning.Already nature’s medicine cabinet, plants also come with a powerful punch when it comes to functionality. So today, it’s all about maxing what opportunities plants can provide.Functional beverages: market dataThe global functional beverages…